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The Business Benefits of Updating and Upgrading Your Website
In today’s continuous growing digital world, a company’s website is often the first touchpoint for potential customers. To stay competitive and meet evolving customer expectations, businesses must consider regularly updating and upgrading their websites.
So, what added value can updating and upgrading your website bring to your business?
In this blogpost, we will explore the tangible benefits of website updates and upgrades from a business perspective, supported by real examples.
Let’s get started!
Enhanced User Experience:
Upgrading your website improves the user experience, making it more intuitive, visually appealing, and responsive across different devices, like mobile phones, tablets and even smart TV’s. For instance, Netflix is a great example of this, as a user you are able to watch and interact on multiple devices with the same look, feel and experience.
A seamless user experience leads to increased engagement, longer website visit durations, higher customer conversion rates, and positive brand experience.
Improved Search Engine Visibility:
Updating your website allows you to implement modern SEO (Search Engine Optimisation) strategies and optimise your content for better search engine visibility. By staying up to date with SEO best practices, your website can rank higher in search engine results, attracting more organic traffic and potential customers.
But don’t panic you don’t need to be an SEO expert to create SEO strategies, by upgrading to newer features you’ll have access to the latest plugins and features which can be used to boost your SEO.
Embracing Responsive Design:
With the ever increasing use of mobile devices (who do you know that doesn’t have a mobile device?), having a responsive website is crucial. Upgrading your website ensures it adapts seamlessly to different screen sizes and resolutions, offering a consistent user experience across desktops, tablets, and smartphones. This leads to reduced bounce rates, increased mobile conversions, and broader reach.
Strengthened Security:
Regular website updates and upgrades help fortify your digital security defences. With rapidly evolving cyber threats, it’s essential to ensure your website is equipped with the latest security measures, protecting your customers’ data and building trust.
Scalability and Future-Proofing:
As your business grows, your website needs to accommodate increasing traffic, functionality, and content. An updated and scalable website can easily integrate new features, handle higher traffic volumes, and support your business expansion. Recently, we significantly increased the digital load speed for Prompt Strata Management, a building insurance company, which in turn saw an increase in website visitor time spent on the website and ultimately increased digital inbound leads.
By updating and upgrading your website, you can tap into numerous benefits for your business. From enhancing user experience and search engine visibility to bolstering security and ensuring scalability, these improvements contribute to increased customer engagement, higher conversions, and a competitive edge in the digital landscape. Embrace the power of an updated website and witness the positive impact it can have on your business growth.
Remember, website updates should be seen as an ongoing process rather than a one-time task. Our expert advice is to regularly evaluate your website’s performance, stay informed about industry trends, and adapt to changing customer expectations to maintain a competitive advantage in the online marketplace.
If you’d like to have a free consultation on how Orca-WS can work as your digital partner, we’d love to hear from you. To book in a ‘no strings attached’ consultation click on the button below.
